GeeqShop

E-Commerce | Website Design | Brand Identity | Social Media Marketing


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About the Client

GeeqShop.com is an e-commerce website where customers are provided a platform to customize almost any product online at the click of a button. GeeqShop offers over 25 items to choose from including apparel, mugs, water bottles, ties, puzzles as well as all your paper printing needs.


Challenges

• The logo didn’t match their company’s personality.
• Receiving orders through inbox messages was hectic and unorganized.
• Inventory was being tracked manually through excel sheets.
• Facebook was their only online presence.
• They wanted to reach more customers.



Branding

We met with the entrepreneurs behind the startup and heard their story. We created a brand identity that best reflected on that story and focused on what made them successful from the beginning; their sense of humour.


We restructed their logo to match the brand image they were seeking. With new typography and design, their new logo now pops and grabs much more attention at first sight. Their “GeeqShop Orange” is now one of the strongest attributes their customers think of when they think of the brand.


Website Design

We developed an e-commerce website for GeeqShop that allowed them to receive email notifications when orders were placed. All of the orders became organized on an intuitive back-end database and they were able to finally track the status of every order. Their inventory was automatically updated and customers received automatic status updates on their orders.

geeqshop responsive website design

Social Media Marketing

They were starting to gain a decent amount of followers on their Facebook page so we leveraged that as their main marketing channel. We managed their posts and images to increase customer engagement. We ran multiple campaigns using Facebook, Instagram and Google Adwords. These campaigns increased their website visits and revenue.



Strategy

We took over their Facebook page and introduced the brand new logo. We updated their cover photo in accordance to the marketing plan we had set up together. Most importantly, we designed images and curated content for their posts that encouraged their customers to like, leave comments and share posts. We responded to messages and comments with the same tone they already, successfully, had in place.

Facebook Marketing

Accomplishments

  • Increase in page likes
  • Increase in post engagement
  • Increase in website traffic
  • Additional customer service channel
  • Increase in brand awareness & loyalty

Strategy

We leveraged their Instagram account to take their customers behind the scenes. We focused this marketing channel on visualizing a personable side to the business. We consistently reposted customers’ posts and ran competitions on some of the best customer posts.

Instagram Marketing

Accomplishments

  • Increase in followers
  • Increase in post engagement
  • Increase in user-generated content
  • Additional marketing channel
  • Increase in brand trust